diofjafjdpofjopfdogdof

“If there’s one keyword at the centre of the burgeoning fashion and tech scene at the moment, it’s ‘shoppable’. Just as retailers and brands get a grasp on how to handle content, it’s commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space. 

Video has proved one of the most thought-provoking and headline grabbing methods; click-to-buy moving images, as the industry tries to cash in on the increasing appetite for highly creative and beautiful films.”

“ASOS did so imaginatively with a campaign called Urban Tour last year that pulled together street artists from around the world to drive men towards its site. And Danish denim brand Only Jeans did so as well with what it called a “fashion catalogue, movie, game, music video, and the world’s first on demand, online, video, retail environment”. Both won awards at Cannes Lions this year. 

The stats were impressive too - ASOS saw 14% of viewers purchase within seven minutes. Accordingly, it’slaunched another series, this time for women for the holiday season under the #BestNightEver tagline. Starring hip-hop artist Azealia Banks (see video above), model Charlotte Free and singer Ellie Goulding, it’s sure to be another runaway success.”

Source: huffingtonpost.co.uk

“Yesterday night saw the launch of EDITD’s Editions -  a new programme of intimate events bringing ’s – together the most interesting people in the fashion and tech worlds. When fashion and tech combine, the effects are powerful: from the jacquard loom to the industry-wide embrace of online, the collaborations are lasting. So, we got together a bunch of key people at Shoreditch House, dimmed the lights, gave them beer and fruit-mince pies, and enticed them to spill about The Next Frontiers…”

Moderator: Lou Stoppard – Associate Editor, SHOWstudio
Keynote: Lou Dalton - Designer, Lou Dalton Menswear & recent winner of Fashion Forward sponsorship

The Panel:
Farida Kaikobad – Brand Director, River Island
Rosanna Falconer – Head of Digital, Matthew Williamson
Nicola McClafferty – CEO & Co-Founder, Covetique

The next event is planned for January 2013. 

Source: Editd

“40% of consumers have visited a store or retailer website as a result of watching apparel videos and 34% were encouraged to make a purchase after viewing an online video ad. YouTube’s new external annotations technology, currently in beta, now makes it possible for brands to integrate their videos with their e-commerce in an even more seamless way by creating non-obtrusive and easy to use shoppable videos.”

Juicy Couture is one retailer that has signed up to test this new function - video above.

Source: L2

“Last week, London’s digital fashion community gathered at the Decoded Fashion conference to debate and discuss the ongoing shifts in consumer technology and social media which are reshaping the fashion and luxury industry as we know it.

Imran Amed sat down with Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook, to talk to her about the behaviour of high net worth individuals on Facebook, the platform’s nascent mobile strategy, and the do’s and don’ts for brands using the Facebook platform to engage with their fans.”

Source: BoF

Technology and fashion mix in a special installation by Hermès in the Selfridges Wonder Room.

“The 8 Ties installation, designed for Hermès by Miguel Chevalier, will feature two interactive art installations that invite the viewer to discover more about the iconic Hermes tie.”

‘8 Ties’ by Miguel Chevalier will be live from 10 November until 2 December

More:
HERMES
The Times

“When François-Henri Pinault, chairman and CEO of PPR announced their joint venture with Yoox this Summer, he had some very interesting things to say about the luxury industry and e-commerce. The new PPR/Yoox joint venture will be dedicated to managing mono-brand online stores for luxury designers like Saint Laurent and Alexander McQueen and, in an interview with TechCrunch, he shed light on the deal’s timing: “While the whole industry has been resisting e-commerce for the last 15 years it’s now realising it’s inescapable.”

Via the Guardian 

Read the full article here