lounoirDIARY

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lounoir — Sat, 12 Jan 2013 11:56:56 +0000

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CLICK-TO-BUY

lounoir — Sun, 09 Dec 2012 14:10:31 +0000

“The content sector has been one of the most buoyant in the marketing industry throughout the recession, but ‘traditional’ ad agencies have been noticeably absent from it - until now.

So, what has changed? According to Jason Gonsalves, head of strategy at BBH, the missing link up until this point has been a clear, clickable path to purchase.

With the emergence of technology that allows consumers to surf content and click-to-buy as they read an article or watch a video, the proposition has suddenly become much more interesting to ad agencies.”

Read the full article here: brandrepublic

Shoppable Films: Fad or Future?

lounoir — Mon, 26 Nov 2012 12:25:41 +0000

“If there’s one keyword at the centre of the burgeoning fashion and tech scene at the moment, it’s ‘shoppable’. Just as retailers and brands get a grasp on how to handle content, it’s commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space.

Video has proved one of the most thought-provoking and headline grabbing methods; click-to-buy moving images, as the industry tries to cash in on the increasing appetite for highly creative and beautiful films.”

“ASOS did so imaginatively with a campaign called Urban Tour last year that pulled together street artists from around the world to drive men towards its site. And Danish denim brand Only Jeans did so as well with what it called a “fashion catalogue, movie, game, music video, and the world’s first on demand, online, video, retail environment”. Both won awards at Cannes Lions this year.

The stats were impressive too - ASOS saw 14% of viewers purchase within seven minutes. Accordingly, it’slaunched another series, this time for women for the holiday season under the #BestNightEver tagline. Starring hip-hop artist Azealia Banks (see video above), model Charlotte Free and singer Ellie Goulding, it’s sure to be another runaway success.”

Source: huffingtonpost.co.uk

EDITD Editions: The Next Frontiers

lounoir — Tue, 20 Nov 2012 14:59:00 +0000

“Yesterday night saw the launch of EDITD’s Editions - a new programme of intimate events bringing ’s – together the most interesting people in the fashion and tech worlds. When fashion and tech combine, the effects are powerful: from the jacquard loom to the industry-wide embrace of online, the collaborations are lasting. So, we got together a bunch of key people at Shoreditch House, dimmed the lights, gave them beer and fruit-mince pies, and enticed them to spill about The Next Frontiers…”

Moderator: Lou Stoppard – Associate Editor, SHOWstudio
Keynote: Lou Dalton - Designer, Lou Dalton Menswear & recent winner of Fashion Forward sponsorship

The Panel:
Farida Kaikobad – Brand Director, River Island
Rosanna Falconer – Head of Digital, Matthew Williamson
Nicola McClafferty – CEO & Co-Founder, Covetique

The next event is planned for January 2013.

Source: Editd

YOU TUBE: UPDATED SHOPPABLE VIDEO VIDEO TECHNOLOGY

lounoir — Thu, 15 Nov 2012 14:52:37 +0000

“40% of consumers have visited a store or retailer website as a result of watching apparel videos and 34% were encouraged to make a purchase after viewing an online video ad. YouTube’s new external annotations technology, currently in beta, now makes it possible for brands to integrate their videos with their e-commerce in an even more seamless way by creating non-obtrusive and easy to use shoppable videos.”

Juicy Couture is one retailer that has signed up to test this new function - video above.

Source: L2

21 Things About Malcolm Gladwell

lounoir — Sun, 11 Nov 2012 23:02:56 +0000

After his talk at “Tableau Customer Conference” in San Diego last Wednesday http://allthingsd.com sat down with Malcolm Gladwell…

Full article here

BoF INTERVIEW with FACEBOOK’s Tracy Yaverbaun at Decoded London

lounoir — Mon, 05 Nov 2012 12:05:00 +0000

“Last week, London’s digital fashion community gathered at the Decoded Fashion conference to debate and discuss the ongoing shifts in consumer technology and social media which are reshaping the fashion and luxury industry as we know it.

Imran Amed sat down with Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook, to talk to her about the behaviour of high net worth individuals on Facebook, the platform’s nascent mobile strategy, and the do’s and don’ts for brands using the Facebook platform to engage with their fans.”

Source: BoF

INTERACTIVE HERMES INSTALLATION AT SELFRIDGES

lounoir — Wed, 31 Oct 2012 23:11:00 +0000

Technology and fashion mix in a special installation by Hermès in the Selfridges Wonder Room.

“The 8 Ties installation, designed for Hermès by Miguel Chevalier, will feature two interactive art installations that invite the viewer to discover more about the iconic Hermes tie.”

‘8 Ties’ by Miguel Chevalier will be live from 10 November until 2 December

More:
HERMES
The Times

L2 THINK TANK: LUXURY MARKETING ON THE CHINESE INTERNET

lounoir — Tue, 30 Oct 2012 12:12:00 +0000

This L2 study was published last year but still offers good insights on which luxury brands are succeeding (and failing) with their marketing strategies on the Chinese internet

L2 China Digital IQ Study from Digicha

4 SIMPLE WAYS TO MAKE YOUR PRESS RELEASES MORE EFFECTIVE

lounoir — Fri, 26 Oct 2012 11:49:00 +0100

“Did you know that just 14% of releases posted on major wire services have been optimized for search? Or that press releases including an image or a video get shared three times more than text-only releases -– and viewers spend up to 30 seconds more time with this content -– but nearly half of marketers do not routinely add images to their press releases?

Many marketers are missing out on opportunities to get their news more widely viewed and shared. So before you issue your next press release, consider these four simple tactics to amplify the reach of your news.”

More: Mashable

how I feel about the fashion industry

lounoir — Thu, 25 Oct 2012 19:45:48 +0100

fashionprgirlproblems:

after my first internship:

so many years later:

whatshouldwecallme

LUXURY FASHION BRANDS CAN’T RESIST E-COMMERCE

lounoir — Wed, 24 Oct 2012 11:47:00 +0100

“When François-Henri Pinault, chairman and CEO of PPR announced their joint venture with Yoox this Summer, he had some very interesting things to say about the luxury industry and e-commerce. The new PPR/Yoox joint venture will be dedicated to managing mono-brand online stores for luxury designers like Saint Laurent and Alexander McQueen and, in an interview with TechCrunch, he shed light on the deal’s timing: “While the whole industry has been resisting e-commerce for the last 15 years it’s now realising it’s inescapable.”

Via the Guardian

Read the full article here

BUSINESS OF FASHION TOP 10 FASHION FILM FALL 2012

lounoir — Mon, 22 Oct 2012 16:15:19 +0100

(Kenzo’s video directed by Marco Roso, “a hilarious 2-minute window into an innocuous, “watermarked,” stock photography world of group hugs, Colgate smiles and uplifting elevator music”)

“Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels alike, far too many of these films are unimaginative ‘behind the scenes’ affairs, piggybacked on expensive stills shoots, that ultimately fail to engage sizable audiences.

But anyone starting to doubt the potential of short fashion films distributed online need only look at the results of this season’s Dior video, “Secret Garden – Versailles,” shot at the Château de Versailles by image-making maestros Inez van Lamsweerde and Vinoodh Matadin…

It wasn’t only well-funded epics that struck a chord this season, however. Amongst the current crop of fashion films, a number of breakthrough videos employed inexpensive but compelling visual concepts and, in some cases, heavy doses of humour and quirk, as was the case with DIS magazine’s hilarious film for Kenzo Menswear and Alex Turvey’s fabulously eccentric film for Anna Dello Russo’s H&M accessories collaboration, “Fashion Shower.”

Via Business of Fashion. Read the full article here

View all Top 10 videos here

PURPLE.FR for PRINTEMPS & MANOLO BLAHNIK

lounoir — Tue, 16 Oct 2012 16:21:00 +0100

To publicise the launch of the Manolo Blahnik shop-in-shop and exhibition at Printemps, Karla Otto worked with Purple,fr to produce a short branded film celebrating one of Manolo Blahnik’s iconic designs.

The film can be watched here

CHIC MUSE blogger Denni Elias styled a adorable scenery herself. See her feature here

Purple.fr Public Stats:
Facebook: 94,000+ likes
Twitter @purplediary: 30,000+ followers

Chic Muse Public Stats:
Facebook: 17,700+ Likes
Twitter @ChicMuse: 12,600+ followers
Instagram: 12,000+ followers

MR. GIF: LIVE GIFING THE PRESIDENTIAL DEBATE

lounoir — Wed, 03 Oct 2012 17:53:00 +0100

On Wednesday, October 3, Guardian US and Tumblr will offer compelling, provocative and animated live coverage of the first presidential debate.

Beginning at 9pm ET (6pm PT), Guardian live-blogger and Tumblr election blog guest editor Adam Gabbatt will join four Tumblr GIF-making all-stars: Tumblr editorial director Topher Price, Bobby Finger, Lacey Micallef and Mr. GIF. The evening’s coverage will include animated GIFs with commentary by Gabbatt on both Tumblr’s official election blog and at the Guardian’s debate live-blog.

“Though commentary, analysis, fact-checking and news reporting all have their place in debate coverage, we’re very excited about capturing all the dignity and solemnity of the event through the medium of real-time animated GIFs,” says Guardian US open editor Amanda Michel, who leads the Guardian’s work on collaborative initiatives.

“Our research indicates that most Americans now consume their hard news in the form of animated GIFs,” adds Tumblr editor-in-chief Chris Mohney, “and we take the potential of legitimate GIF journalism very seriously, as should anyone still working in the old-school blog-focused model of reporting.”

“It’s going to be an interesting challenge to see where we can take it creatively,” said Jimmy Repeat, one half of the duo, Mr. GIF, who are live GIFing the debate.

While the rhetoric between Romney and Obama flies, Mr. GIF and the other artists watch for key moments between the candidates and have a 10-minute window to design and publish GIFs to the Web.

Source: The Guardian and Forbes

MAC PRESENTS: A DAY IN THE LIFE OF CARINE ROITFELD

lounoir — Mon, 01 Oct 2012 17:55:50 +0100

GARANCE DORE X NET-A-PORTER

lounoir — Fri, 28 Sep 2012 17:43:00 +0100

“Garance Doré is featured in the new Net-A-Porter Autumn 2012 campaign, shot by Patrick Demarchelier. Not only can costumer shop Garance’s style online, but watch a video and get some fashion tips from the lady herself.”

Within her video series “Pardon My French”, Garance Doré collaborates further with Net-A-Porter, delivering fashion vignettes for the companies page “Fashion-Fix” straight from New York.

DIGITAL STYLE START-UPS GET NIMBLE AT NEW YORK FASHION WEEK

lounoir — Tue, 25 Sep 2012 17:48:00 +0100

“With all eyes on New York Fashion Week, digital style start-ups have been scrambling for ways to get involved. Problem is they don’t have the cash or the clout to compete with big brands for attention.”

For example the social commerce platform “Lyst” came up with a strategy where users can save their top runway looks and get recommendations from Nina Garcia, Olivia Palermo and Eva Chen. They also receive alerts when the clothes hit stores. “Lyst” is also hosting Google Plus Hangouts backstage runway shows, like Tibi and Rebecca Minkoff.

More start up strategies for NYFW here: NY Times Runway

TWITTER ANALYTICS TOOLS

lounoir — Mon, 24 Sep 2012 16:26:00 +0100

After endless hours of research for free social monitoring and analytic tools, I stumbled upon Foller.me, a Twitter analytics application that gives you rich insights about any public Twitter profile. We gather near real-time data about topics, mentions, hashtags, followers, location and more!

Another useful tool I found “How Often Do You Tweet?” to check the average number of tweets per day.

Then there is Tweet Reach. You share something on Twitter. People spread the word. TweetReach tells you who’s talking about it, how many people saw it, and who those people are.

Finally the Advanced Twitter Search: https://twitter.com/i/#!/search-advanced

THE POWER OF PINTEREST

lounoir — Sat, 22 Sep 2012 17:41:00 +0100

Since its launch only in March of 2010, Pinterest has shown explosive growth and shows no signs of slowing down. So what’s with all the interest in Pinterest?

Pinterest functions basically as an online mood board where you can pin images you find all over the net. You can create several “boards” within your account, re-pin other people’s images, like and share them. For example saving recipes you like, planning a wedding and if you can’t afford your dream house in real life you can at least have it coming together on Pinterest.

More insights here

You can also find out what people are pinning about the most here

Legal Implications for Brands to Use Pinterest: Social Media Today